A Style Revolution With Montblanc Bonheur
Montblanc introduces a talismanic writing instrument designed just for women
When women abandoned their corseted and restrained elegance in the 1920s for more comfortable and simple styles, they triggered an unprecedented fashion revolution. Liberated and independent, fashion visionaries adopted men’s clothing and created a look that was pure and practical so that they could move freely at work, at play and enjoy an unrestrained life. Rooted in the heritage of this unprecedented style revolution, the new Montblanc Bonheur collection epitomizes the elegance and joie-de-vivre of the era with a new curvaceous shape, a first in Montblanc’s history. The innovative shape of the writing instrument evokes the silhouette of a woman unconstrained, carefree and effortlessly stylish.
Continuing a 110-year tradition of crafting elegant writing instruments, this latest collection from Montblanc captures femininity and freedom of style with its pure aesthetics and sophisticated detailing reminiscent of the roaring 1920s. French for joy, enduring happiness and luck, the name of the Montblanc Bonheur collection is expressed in the design of the Au585 gold nib with its delicate falling star motif, a reminder of the talismanic qualities of a writing instrument that celebrates good fortune. The striking black and white colour combination symbolizes both elegance versus function and the men’s styles that fearless women adopted as their own from boatneck sweaters, sailors pants to short haircuts.
The cap and barrel in white precious resin contrast with the top of the cap and the cone in black precious resin. A reference to the Maison’s female lines from the 1920s, Montblanc has brought back the “teardrop clip” with its sensual curves, a perfect match for the distinctive shape of the writing instrument. The platinum-plated cap ring features the “Montblanc” lettering and a discrete pattern reminiscent of art deco jewellery gives the writing instrument an additional touch of femininity.
The perfect accessory to complement these feminine writing instruments, Montblanc has crafted a white sartorial pen pouch from the finest leather. The Montblanc Bonheur fountain pen, roller ball or ballpoint pen can be safely stored in this sophisticated holder.
As styles evolve, Montblanc takes inspiration from one of the most revolutionary moments in the evolution of style to create a writing instrument collection that pays homage to a life of freedom, happiness and simple elegance. Designed as a loyal companion to women in their daily lives, Montblanc Bonheur brings a distinctive yet effortless touch of glamour to the every day.
Guided by the pioneering spirit since 1906, Montblanc revolutionized the culture of writing with breakthrough innovations. Today, the Maison continues to push boundaries and evolve the expression of fine craftsmanship across each of its product categories: the pinnacle of luxury writing instruments, timepieces, leather goods, accessories, fragrances and eyewear. With every innovation, Montblanc offers new functionalities and groundbreaking designs imbued with the Maison’s heritage of sophistication and crafted to the highest standards through the skills of its artisans in each of its manufactures whether Hamburg, Germany for its writing instruments, the Swiss Jura in Le Locle and Villeret for its timepieces or Florence, Italy for its leather goods.
Reflecting its ongoing mission to create fine lifetime companions born from the most pioneering ideas, the iconic Montblanc Emblem has become the ultimate seal of performance, innovation, quality and expression of style. With its origins deeply rooted in the culture of handwriting, Montblanc continues to assert its cultural commitment around the world with the creation of wide-ranging initiatives to promote arts and culture in many forms, while honouring the modern day patrons who support the advancement of the arts.
For more information, visit www.montblanc.com
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